Inter-Connect has been supporting tourism companies from around the world for almost 30 years in their marketing and sales activities in the German-speaking, French, and Scandinavian markets.

In the summer of 2017, the company decided to revamp its brand and launch an online magazine to intensify its activities in the growing cruise travel market. The brand, previously focused exclusively on business clients, now also addresses end consumers, offering them access to selected topics, offers, and services in the cruise travel sector.

As part of the brand development, the positioning, brand description, and corporate design were created.