In the spring of 2017, Plentycards GmbH decided to fundamentally revamp its brand. This step became necessary because the existing name and brand identity primarily emphasized the historically grown gift card business, but did not support future activities in field marketing, point-of-sale services, and analytics.

The name change and versatile corporate design now allow Plentyco to position itself more broadly in the market. The central element of the brand identity is the visual icon, which symbolizes versatility, agility, and creativity.

As part of the brand development, the new name and corporate design were created.