Originating from AL-KO SE, Primepulse is today a dynamically growing investment holding based in Munich. Its focus is on stakes in companies related to digitalization.

“The connected world is the key to solid growth” serves as both the brand vision and promise. The name positions Primepulse as a pioneer in leveraging and realizing the opportunities of digitalization in business and society.

As part of the brand development, the positioning and brand description, the company name, corporate design, and website were created.